20-year independent brokerage in South Florida. Still running the site from 2014. The business was serious — the web presence wasn't. We fixed that.
Caldwell Marine Group had spent two decades building a reputation in the South Florida luxury market. Their vessels were photographed beautifully. Their brokers were meticulous. Then prospective buyers went to the website. What they found was a relic — difficult to navigate, impossible to update, and entirely mismatched with the caliber of what was being sold. Every listing deserved better than what the site gave it.
Vessel listing pages with fullscreen hero imagery, detailed spec sheets (LOA, beam, draft, engine, range), and inquiry flows. Designed like a yachting magazine, not a dealership.
Built in Sanity. Brokers update listings, photography, and pricing themselves — no developer involvement. Schema designed around their actual workflow: vessel type, condition, builder, featured status.
Per-vessel PDF brochures generated on demand using Puppeteer. Branded, print-ready, consistent. Brokers trigger generation from the CMS — the brochure reflects live listing data, not a static template.
Transactional templates for inquiry responses, listing alerts, and client outreach — designed to match the editorial visual direction. Built in Resend, editable by the team.
Spec sheets designed for the actual way buyers evaluate vessels — not an alphabetical data dump. LOA, beam, draft, engine configuration, fuel capacity, and range displayed in a grid that reads naturally. The inquiry flow sits below, never buried.
Brokers generate PDF brochures from the CMS with a single click. Puppeteer renders a fully branded, print-ready document against live listing data. If the price changes or a photo is updated in Sanity, the next brochure reflects it. No version control, no manual updates.