3-partner VC focused on climate and infrastructure. Squarespace page. LPs were noticing — in the wrong way. Institutional without being cold.
Crestline Ventures had developed a clear thesis, a portfolio of genuine conviction, and limited partners who expected a certain standard of presentation. The Squarespace site wasn't keeping up. LPs were asking for materials via email that should have been accessible in a secure portal. Investment memos were Word documents with inconsistent formatting. The web presence wasn't matching the seriousness of the fund.
Investment thesis page, portfolio company grid with individual company cards, team profiles, and contact. Stone, slate, deep green — feels institutional but not clinical. Clean data tables, generous whitespace, restrained type scale.
Cloudflare Access-gated document library. Quarterly reports, fund materials, cap table documentation — organized by fund and date. Access provisioned per LP. No password sharing, no email-based document requests.
Branded memo templates generated with Puppeteer per portfolio company. Consistent formatting, consistent branding, generated from Sanity content. One source of truth, one output format.
Templated quarterly update emails — formatted, branded, sent on schedule via Resend. Partners update portfolio data in Sanity. The email renders from that data. No copy-pasting, no manual formatting.
Cloudflare Access handles authentication — email-based identity verification, no passwords to manage or share. LPs are provisioned individually. The portal organizes documents by fund and date, accessible immediately after login.
Authentication handled entirely by Cloudflare Access — email-based identity verification with one-time links. No usernames, no passwords to reset or share. LPs are provisioned by email address. Access revocation is instant.